Today, Harpoon believes more than ever that good company makes a good company, something that’s more noticeably on display on the new Harpoon IPA packaging.Ĭlassic components from the previous packaging are still intact - such as the arched “Harpoon,” the bright orange and blue colors, the Harpoon “H” and diamonds - but they’ve been reimagined in a bold and modern new layout.Ī regional favorite and craft beer classic, Harpoon IPA is styled after an English IPA with distinctly American hops. Not only did employee ownership allow brewery employees to share in the value of what they’d helped to build, it allowed the thirst for innovation of each of its employees to flourish. The ESOP gave 48 percent of Harpoon Brewery’s shares to the brewery’s employees. In addition to the illustrations of each city, the new packaging boasts a more proud and prominent declaration that the brewery is “Employee Owned.” In 2014, Kenary decided it was time to make moves toward employee ownership and launched an Employee Stock Ownership Plan (ESOP). “The revamped packaging makes it loud and clear that Harpoon IPA is proud of its New England roots, while paying tribute to those who have enjoyed it - and helped brew it - for nearly three decades.” - Dan Kenary, CEO of Harpoon Brewery “The revamped packaging makes it loud and clear that Harpoon IPA is proud of its New England roots, while paying tribute to those who have enjoyed it - and helped brew it - for nearly three decades.” It’s the beer we all reach for time and time again - from ball games to BBQs with friends - and we wanted its packaging to better reflect that sense of community and approachability,” said Dan Kenary, Harpoon’s CEO and co-founder. “Harpoon IPA has been a fan favorite for years, and there’s a reason for that. The new can and bottle design brings this storied history to life. Since then, it’s continued to be the brewery’s most popular offering. Harpoon IPA was originally brewed in 1993 and was the first IPA brewed in New England during America’s craft beer revival - earning it the nickname of “New England’s Original IPA.” While most beer options back then were mass-produced pale lagers, Harpoon IPA was the first craft beer on the East Coast to put hops at the forefront. bottles of the Harpoon IPA by Harpoon Brewery The beer, in total, comes across almost as a wit blended with a malty IPA.Label design for 12 oz. Opened this at about 45F - might be one of those that needs to be let warm almost to room temp (60F) for best result? Give it a try if you like basic IPA. Overall, this is pleasant enough - nothing "wow", but also nothing off-putting either. The malt presence is apparent, but not as strong as the other elements.įeel is medium, with moderate, fine, carbonation tingle. Taste is candied grapefruit and orange, with a bit of solventy/catty pine (white spruce-ish, really), with a bit of spiciness (coriander) coming in late, & lingering. Got momentarily worried, & went around smelling things - I still have a sense of smell. It's a fairly pleasant aroma - there just isn't much of it. (& trying not to drop it ) ) Alternating between the glass & open bottle I get some vague candied citrus notes, mostly orange, with hints of spiciness and crackery malt. The residual ("unscented" :|) soap smell is almost stronger than the beer, though I'm holding the very bottom of the glass. Lightly hazy medium orange, with slightly less tha one finger of off-white head, that leaves a thin ring, and a few spots of lacing.
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